A short digression: When social media attacks.

You may remember my last post “How Facebook saved the rainforest” and how I talked about Greenpeace partly using social media to start a campaign against Nestlé.
But what about Nestlés point of view? Social media can have such a huge impact on businesses nowadays that these really have to think about how to deal with these kinds of crisis. (more…)
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Coca-Cola’s PlantBottle – A big fuss about nothing?

Coca-Cola first introduced PlantBottle packaging (Winner of the DuPont Award for Packaging Innovation)  in 2009 and therefore came one step further to accomplishing its goal of a carbon neutral, 100 % renewable, responsibly sourced bottle that is fully recycable.

Coca-Cola states that, so far, PlantBottle is available in nine countries such as Japan, Mexico and Norway. In 2011 and the coming years, Coca-Cola plans to launch further production facilities to make their packaging a valuable resource for future use. (more…)

Ben & Jerry’s Schweddy Balls

No one can resist my Schweddy Balls!

…Got you interested and laughing about the post’s headline and/or the quote by Alec Baldwin? If yes, then you might have the same sense of humor as many “Saturday Night Live”-Fans around the world. “Schweddy Balls”, that’s what Ben & Jerry’s new seasonal flavor of vanilla icecream with a hint of rum, loaded with fudge covered rum and milk chocolate malt balls is named. A flavor which is supposed to hallow classic “Saturday Night Live” skit comedy. The SNL skit which purposely had double meaning introduced actor Alec Baldwin as a guest of a radio cooking show where Pete introduces his baked treats otherwise known as Schweddy’s cheese, pop corn and rum balls. Sounds harmless, doesn’t it? (more…)

Introducing the Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company with almost 500 brands ranging from the actual Coca-Cola® to products such as Sprite®, Fanta®, POWERADE®, Minute Maid®, and many, many more. (more…)

Mars Inc. – The Importance of Modern Communication

Importance of Modern Corporate Communication

Mars Incorporated – a world-leading, diverse and privately-owned food company with a portfolio of brands that are loved by billions of consumers around the globe. On September 28 the StockMarketsReview-Blog states that Mars launched its new updated global corporate website with new focus on its Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – on which the business is built, as Mars Inc. President and CEO Paul S. Michaels explains.

Especially at the present time, where corporate (social) responsibility and global commitment is more important than ever before, a positive brand image and its communication to associates, consumers as well as to suppliers is more than essential in order to succeed. (more…)

How Facebook saved the rainforest

Need a break? – So does the Rainforest. At least that is what Greenpeace thought when they started a campaign against Nestlé, which is – according to the Telegraph – the largest food company in the world.

The campaign was started at the beginning of 2010 and made me personally become interested in Nestlé, what they were doing in general and what their global impact is today.

It was started because – according to Greenpeace (a non governmental environmental organization) – Nestlé was using palm oil from Sinar Mas, a palm oil supplier which was said to be trashing Indonesian rainforests, as also the blogger Martin Meister points out in his blog post which talks about “Nestle’s mistake in Social Media Networking”. (more…)