Ben & Jerry’s Schweddy Balls

No one can resist my Schweddy Balls!

…Got you interested and laughing about the post’s headline and/or the quote by Alec Baldwin? If yes, then you might have the same sense of humor as many “Saturday Night Live”-Fans around the world. “Schweddy Balls”, that’s what Ben & Jerry’s new seasonal flavor of vanilla icecream with a hint of rum, loaded with fudge covered rum and milk chocolate malt balls is named. A flavor which is supposed to hallow classic “Saturday Night Live” skit comedy. The SNL skit which purposely had double meaning introduced actor Alec Baldwin as a guest of a radio cooking show where Pete introduces his baked treats otherwise known as Schweddy’s cheese, pop corn and rum balls. Sounds harmless, doesn’t it?

Moms without humour?


“The vulgar new flavor has turned something as innocent as ice cream into something repulsive. Not exactly what you want a child asking for at the supermarket.”


Ben & Jerry’s has played with the language in other products, too, such as “Karamel Sutra, but it was “Schweddy Balls” which raised the ire of some conservatives.A group in Mississippi named “One Million Moms” didn’t think that “Schweddy Balls” were funny. Sophia Walker explains in her article how these moms tried to take action against “Schweddy Balls” in order to make Ben & Jerry’s stop producing this product and to convince supermarkets not to sell it. In the end, a bunch of grocery stores really didn’t sell “Schweddy Balls”. But even though the availability was limited, that flavor became the most popular limited-edition the company had ever produced.
If you want to find out more about different opinions on this, check out this article.

Not everyone can love Ben & Jerry’s

The blogger Michael Roberto explains the idea behind all of this. In this post, he refers to the target groups of Ben & Jerry’s which is an important fact to think about before complaining. People who are supposed to be targeted by the company understand its humor.

It could’ve been worse

In his article, Evan J. Kessler claims that “One Million Moms” shouldn’t be so concerned about it since Ben & Jerry’s actually had worse or funnier names (depending on your humor) for new ice cream flavors. Here, he publishes a list with some of those.

I think that coming up with all these crazy names is just Ben & Jerry’s thing. They try to stick out and be amusing to underline that Ben & Jerry’s got the most special taste of ice cream and I would claim Ben & Jerry’s has succeeded!
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3 Comments

  1. tennisanika

     /  November 28, 2011

    Hi Ly!
    Nice post you’ve written.
    I really like the way you are discussing both sides but in a humorous way. I mean “moms without humor” is quite a statement. But you managed very well not to offend/”attack” anybody BUT pointing out some serious critics on the campaign and on the same time you found good blogs to maybe make people who were not in favor of this campaign think about the humorous provocation of the brand’s special editions.

    All in all, we already know that the most important is that people talk about you(r company/ products) no matter in which way and so does Ben&Jerry’s marketing department.

    Maybe this is part of their brand? Being well-known for extraordinary product names and products of geniuos composition?

    Reply
  2. Hey Ly,

    I love Ben&Jerry’s, so I had to read your post! And I like it; as Anika states above it is funnily written while explaining something other people are taking really seriously.
    But honestly, I think the name funny and nevertheless the ice-cream will taste great. 😉 Being the marketing victim I am, I might buy it just because of the name…!

    Cheers,
    Emily

    Reply
  3. Hey Ly,
    as I am another Ben&Jerry’s lover, I was direclty interested in the topic. By giving different quotes and opening the text with a quote, you even caught more interest, as well as with the questions you asked the reader. I like this way to express yourself and communicate to the reader and the nice structure makes your post very attractive to read.
    Good job 🙂

    Reply

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