McDonald’s knows how to do it!

Background

The base for McDonald’s was created by the McDonald brothers Richard and Maurice, when they opened their first restaurant in San Bernardino in California in 1940. After a complete rearrangement and redesign, they had a new opening of their fast-food restaurant with self-service in 1948. Five years later, the golden M (so-called “Golden Arches”) adorned a restaurant for the first time. Actually, McDonald’s creation was “on accident”. In 1954, Ray Kroc only wanted to sell some milkshake-mixers to the McDonald brothers. But then he was so fascinated by their restaurant and its concept of fast food with high quality and friendly service with low prices, that he acquired the license to open restaurants with the same principle. So he opened the first McDonald’s restaurant in 1955 in Des Plaines, Illinois. The franchise-system of McDonald’s was born! (more…)

The Reason Why You Won’t Find McDonald’s On A Lonely Island

Background
Have you ever actually thought about that question? Probably not. Why should you? Well, I thought about it because I wanted to dig deeper into the topic of which factors influence a location decision for restaurants. You would be surprised of how many things you actually have to consider. What I did first was doing a little brainstorming to try to find all the factors I could imagine which could influence such a decision. This is what I came up with and what I will explain later in greater detail:

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Facebook knows what you did last summer (and will never “forget”).

After Elisa talked a lot about Google and I talked about all kind of different platforms in my last post, I decided to dig deeper in the Facebook topic. 800 Million people use Facebook nowadays. They post photos, videos, their location, write birthday greetings and chat to eachother.
Nearly everyone knows about the controverse privacy policies of Facebook which as you can see here have been increasing incredibly in words in the last years:


Why would they need so many words to explain their privacy policies if everything were legally correct?

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Be the DJ! – with the “social jukebox”

Thanks for your last post, dear Saskia! After having read that post, I was inspired for my own post and I was wondering how other bars, restaurants or stores choose their music and I found this: ROQBOT

Background – What is Roqbot?

“Roqbot is a social music service that engages the customers at bars, restaurants, events, and other venues by letting users interact the music played on sight directly from their phones…”  (more…)

Let the music play… and we won’t go away!

Remember my last post about „Music, Moods, and Marketing“? Well, I actually thought that the theory just isn’t enough and that I wanted to get a more detailed insight of how music and the right atmosphere work to improve customer satisfaction and therefore increase the probability of guest coming back to that place (which eventually leads to higher sales).

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“Google – saves everything. Forever.” Forever ever?

Google – saves everything. Forever.

But does that really mean forever ever?

The Background

Nearly everyone uses the web, and a drastically increasing amount of the world’s population is using Social Media. To name just a few:

LinkedIn has about 100 million users, Facebook has more than 750 million active users of which more than 50% log on in any given day and more than 200 million people actively use twitter in their everyday life.

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