Facebook knows what you did last summer (and will never “forget”).

After Elisa talked a lot about Google and I talked about all kind of different platforms in my last post, I decided to dig deeper in the Facebook topic. 800 Million people use Facebook nowadays. They post photos, videos, their location, write birthday greetings and chat to eachother.
Nearly everyone knows about the controverse privacy policies of Facebook which as you can see here have been increasing incredibly in words in the last years:


Why would they need so many words to explain their privacy policies if everything were legally correct?

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“Google – saves everything. Forever.” Forever ever?

Google – saves everything. Forever.

But does that really mean forever ever?

The Background

Nearly everyone uses the web, and a drastically increasing amount of the world’s population is using Social Media. To name just a few:

LinkedIn has about 100 million users, Facebook has more than 750 million active users of which more than 50% log on in any given day and more than 200 million people actively use twitter in their everyday life.

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Businesses’ New Year’s Resolutions… with Social Media!?

While thinking about my new blog post I was eating chocolate.. most probably from Nestlé. Well, of course, it was Christmas! That’s what you do at Christmas.. eat, eat, eat! But what happens after having eaten all that crap? The New Year is about to arrive and people make New Year’s Resolutions! Often these resolutions have to do with losing weight, becoming fitter, stopping to smoke and all kinds of things related to health and looks. Somehow all the food companies manage to make you forget these resolutions during the year, so that you end up having the same resolutions again at the end of the year. Sounds familiar?

Let’s write „Fair Trade” on it and make it more expensive…

…this is how it sometimes seems to me when I see Fair Trade products. Maybe you read Ly’s last post about Ben & Jerry’s and their effort of making their products part of Fair Trade. After having read her post, there were several questions I asked myself. This is why I decided to myself dig deeper in this subject.

Why is Fair Trade more expensive?

According to the British Fairtrade Foundation,

the costs of a Fairtrade product are more than the extra price paid to producers while the benefits of Fairtrade to producers are also far more than just this price difference.

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How I got to the topic of my next post

1st step: thinking 

After having posted about the critical aspects of Nestlé, like the use of palm oil from companies who were trashing Indonesian rainforests, I tried to find out something recent, positive about the company which is when I found the new Markplatz, I talked about in my last post.  (more…)

Social Media “victim” now offering own platform.

Every fourth person in Germany makes food purchases on the Internet, while around 1.5 billion Google searches here relate to the food sector.
said Gerhard Berssenbrugge, chief executive of Nestlé Germany. On top of that consumers also tend to want to know more about the products they consume. Transparency has become a very important matter for food and beverage businesses. That is why Nestlé, the is reacting towards these demands with a social commerce plaform.
After having been a “victim” of Social Media, as you probably got out of my first posts, Nestlé is now starting this approach to actually use Social Commerce in a proper and effective way, benefitting their customers as well as themeselves.
Feel like some Italian chocolate pralines or Malaysian extra-spicy chilli sauce? (more…)

A short digression: When social media attacks.

You may remember my last post “How Facebook saved the rainforest” and how I talked about Greenpeace partly using social media to start a campaign against Nestlé.
But what about Nestlés point of view? Social media can have such a huge impact on businesses nowadays that these really have to think about how to deal with these kinds of crisis. (more…)

How Facebook saved the rainforest

Need a break? – So does the Rainforest. At least that is what Greenpeace thought when they started a campaign against Nestlé, which is – according to the Telegraph – the largest food company in the world.

The campaign was started at the beginning of 2010 and made me personally become interested in Nestlé, what they were doing in general and what their global impact is today.

It was started because – according to Greenpeace (a non governmental environmental organization) – Nestlé was using palm oil from Sinar Mas, a palm oil supplier which was said to be trashing Indonesian rainforests, as also the blogger Martin Meister points out in his blog post which talks about “Nestle’s mistake in Social Media Networking”. (more…)