Does Facebook Make You Sad?

After my team mates have already written quite a few interesting posts about Facebook and other social media and after reading an article concerning a recent study about how Facebook is supposed to make us unhappier, I decided to investigate that matter a little deeper as well as adding some personal experiences to it.

What I Found
The articles I read were mainly based on studies of the Utah Valley University and Stanford University. In the study of the Utah Valley University around 450 students were asked about their experiences and emotions concerning Facebook. They were asked if they thought that many of their friends had a better life than they did, and if life seemed fair to them. Surprisingly (or maybe not?) many students answered that they felt that their friends were happier than they were and that life did not seem fair to them.

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The Reason Why You Won’t Find McDonald’s On A Lonely Island

Background
Have you ever actually thought about that question? Probably not. Why should you? Well, I thought about it because I wanted to dig deeper into the topic of which factors influence a location decision for restaurants. You would be surprised of how many things you actually have to consider. What I did first was doing a little brainstorming to try to find all the factors I could imagine which could influence such a decision. This is what I came up with and what I will explain later in greater detail:

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Let the music play… and we won’t go away!

Remember my last post about „Music, Moods, and Marketing“? Well, I actually thought that the theory just isn’t enough and that I wanted to get a more detailed insight of how music and the right atmosphere work to improve customer satisfaction and therefore increase the probability of guest coming back to that place (which eventually leads to higher sales).

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Music, Moods and Marketing

Christmas is over and everyone – me as well – is waiting anxiously to celebrate the New Year. The last few days I enjoyed Christmas cookies, a lot of family time, and Christmas songs being played all day long.

I am actually always looking forward to the day the first Christmas song is played on the radio or  the first holiday commercial is shown on TV. One of my favorite commercials is this one:

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Catching Colors & the Troubles of Imagination

When I started writing this post, I did not know what to write about. I had some blurry images of my next topics in mind, but nothing specific. I guess I was at a low, with no real imagination and motivation. Since Christmas is getting closer I started longing for the holidays, not wanting to occupy my mind anymore with complicated formulas, presentations, and time-robbing homework.

So for the first time and because of not having any real good ideas, I tried to follow the suggestion I had been given earlier: To think about something that really, really interests me. So the first two things that popped into my mind were:

  1. Biology & Research
  2. Creativity

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Thinking, Searching, Extracting – My Way of Blogging

1. Getting an Idea

When I do not know what topic I will write about next, I usually either google “Coca-Cola”, think about something that interests me, or go to the official Coca-Cola website and look for topics that catch my attention. I also keep my eyes open when I am outside for any signs of Coca-Cola commercials or similar things.

This way I found the topic for my next post: Yesterday I went to a Christmas market with a friend at the Berlin Gendarmenmarkt and saw a huge billboard there, hanging above the market. It was red and brightly lit and showed a huge Coca-Cola drinking Santa Clause. In the middle of the billboard one could see a frequently changing display board which displayed Christmas greetings sent from people via text message. So I decided to do my next topic on Coca-Cola’s marketing strategies.

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Coca-Cola and the Story of the “Wax Tadpole”

When Coca-Cola wanted to enter the Chinese market in 1927, they faced the problem of transliterating the Coca-Cola trademark into the Chinese characters. According to Terry Morrison and Wayne A. Conaway it can be particularly difficult to translate English brand names or slogans into Asian languages. Because of that, Coca-Cola worked hard to ensure that transliterating their trademark would not lead to a misleading translation, explains Adam Wooten.

Unfortunately, while Coca-Cola still researched appropriate transliterations, some local shopkeepers who were anxious to capitalize on demand decided to make up their own Chinese equivalents for Coca-Cola. This resulted in meanings such as… (more…)

Coca-Cola’s PlantBottle – A big fuss about nothing?

Coca-Cola first introduced PlantBottle packaging (Winner of the DuPont Award for Packaging Innovation)  in 2009 and therefore came one step further to accomplishing its goal of a carbon neutral, 100 % renewable, responsibly sourced bottle that is fully recycable.

Coca-Cola states that, so far, PlantBottle is available in nine countries such as Japan, Mexico and Norway. In 2011 and the coming years, Coca-Cola plans to launch further production facilities to make their packaging a valuable resource for future use. (more…)

Introducing the Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company with almost 500 brands ranging from the actual Coca-Cola® to products such as Sprite®, Fanta®, POWERADE®, Minute Maid®, and many, many more. (more…)