Music, Moods and Marketing

Christmas is over and everyone – me as well – is waiting anxiously to celebrate the New Year. The last few days I enjoyed Christmas cookies, a lot of family time, and Christmas songs being played all day long.

I am actually always looking forward to the day the first Christmas song is played on the radio or  the first holiday commercial is shown on TV. One of my favorite commercials is this one:

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Catching Colors & the Troubles of Imagination

When I started writing this post, I did not know what to write about. I had some blurry images of my next topics in mind, but nothing specific. I guess I was at a low, with no real imagination and motivation. Since Christmas is getting closer I started longing for the holidays, not wanting to occupy my mind anymore with complicated formulas, presentations, and time-robbing homework.

So for the first time and because of not having any real good ideas, I tried to follow the suggestion I had been given earlier: To think about something that really, really interests me. So the first two things that popped into my mind were:

  1. Biology & Research
  2. Creativity

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Coca-Cola and the Story of the “Wax Tadpole”

When Coca-Cola wanted to enter the Chinese market in 1927, they faced the problem of transliterating the Coca-Cola trademark into the Chinese characters. According to Terry Morrison and Wayne A. Conaway it can be particularly difficult to translate English brand names or slogans into Asian languages. Because of that, Coca-Cola worked hard to ensure that transliterating their trademark would not lead to a misleading translation, explains Adam Wooten.

Unfortunately, while Coca-Cola still researched appropriate transliterations, some local shopkeepers who were anxious to capitalize on demand decided to make up their own Chinese equivalents for Coca-Cola. This resulted in meanings such as… (more…)

Coca-Cola’s PlantBottle – A big fuss about nothing?

Coca-Cola first introduced PlantBottle packaging (Winner of the DuPont Award for Packaging Innovation)  in 2009 and therefore came one step further to accomplishing its goal of a carbon neutral, 100 % renewable, responsibly sourced bottle that is fully recycable.

Coca-Cola states that, so far, PlantBottle is available in nine countries such as Japan, Mexico and Norway. In 2011 and the coming years, Coca-Cola plans to launch further production facilities to make their packaging a valuable resource for future use. (more…)

Introducing the Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company with almost 500 brands ranging from the actual Coca-Cola® to products such as Sprite®, Fanta®, POWERADE®, Minute Maid®, and many, many more. (more…)