McDonald’s knows how to do it!

Background

The base for McDonald’s was created by the McDonald brothers Richard and Maurice, when they opened their first restaurant in San Bernardino in California in 1940. After a complete rearrangement and redesign, they had a new opening of their fast-food restaurant with self-service in 1948. Five years later, the golden M (so-called “Golden Arches”) adorned a restaurant for the first time. Actually, McDonald’s creation was “on accident”. In 1954, Ray Kroc only wanted to sell some milkshake-mixers to the McDonald brothers. But then he was so fascinated by their restaurant and its concept of fast food with high quality and friendly service with low prices, that he acquired the license to open restaurants with the same principle. So he opened the first McDonald’s restaurant in 1955 in Des Plaines, Illinois. The franchise-system of McDonald’s was born! (more…)

The Reason Why You Won’t Find McDonald’s On A Lonely Island

Background
Have you ever actually thought about that question? Probably not. Why should you? Well, I thought about it because I wanted to dig deeper into the topic of which factors influence a location decision for restaurants. You would be surprised of how many things you actually have to consider. What I did first was doing a little brainstorming to try to find all the factors I could imagine which could influence such a decision. This is what I came up with and what I will explain later in greater detail:

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