Does Facebook Make You Sad?

After my team mates have already written quite a few interesting posts about Facebook and other social media and after reading an article concerning a recent study about how Facebook is supposed to make us unhappier, I decided to investigate that matter a little deeper as well as adding some personal experiences to it.

What I Found
The articles I read were mainly based on studies of the Utah Valley University and Stanford University. In the study of the Utah Valley University around 450 students were asked about their experiences and emotions concerning Facebook. They were asked if they thought that many of their friends had a better life than they did, and if life seemed fair to them. Surprisingly (or maybe not?) many students answered that they felt that their friends were happier than they were and that life did not seem fair to them.

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Facebook knows what you did last summer (and will never “forget”).

After Elisa talked a lot about Google and I talked about all kind of different platforms in my last post, I decided to dig deeper in the Facebook topic. 800 Million people use Facebook nowadays. They post photos, videos, their location, write birthday greetings and chat to eachother.
Nearly everyone knows about the controverse privacy policies of Facebook which as you can see here have been increasing incredibly in words in the last years:


Why would they need so many words to explain their privacy policies if everything were legally correct?

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Be the DJ! – with the “social jukebox”

Thanks for your last post, dear Saskia! After having read that post, I was inspired for my own post and I was wondering how other bars, restaurants or stores choose their music and I found this: ROQBOT

Background – What is Roqbot?

“Roqbot is a social music service that engages the customers at bars, restaurants, events, and other venues by letting users interact the music played on sight directly from their phones…”  (more…)

Let the music play… and we won’t go away!

Remember my last post about „Music, Moods, and Marketing“? Well, I actually thought that the theory just isn’t enough and that I wanted to get a more detailed insight of how music and the right atmosphere work to improve customer satisfaction and therefore increase the probability of guest coming back to that place (which eventually leads to higher sales).

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“Google – saves everything. Forever.” Forever ever?

Google – saves everything. Forever.

But does that really mean forever ever?

The Background

Nearly everyone uses the web, and a drastically increasing amount of the world’s population is using Social Media. To name just a few:

LinkedIn has about 100 million users, Facebook has more than 750 million active users of which more than 50% log on in any given day and more than 200 million people actively use twitter in their everyday life.

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Businesses’ New Year’s Resolutions… with Social Media!?

While thinking about my new blog post I was eating chocolate.. most probably from Nestlé. Well, of course, it was Christmas! That’s what you do at Christmas.. eat, eat, eat! But what happens after having eaten all that crap? The New Year is about to arrive and people make New Year’s Resolutions! Often these resolutions have to do with losing weight, becoming fitter, stopping to smoke and all kinds of things related to health and looks. Somehow all the food companies manage to make you forget these resolutions during the year, so that you end up having the same resolutions again at the end of the year. Sounds familiar?

Music, Moods and Marketing

Christmas is over and everyone – me as well – is waiting anxiously to celebrate the New Year. The last few days I enjoyed Christmas cookies, a lot of family time, and Christmas songs being played all day long.

I am actually always looking forward to the day the first Christmas song is played on the radio or  the first holiday commercial is shown on TV. One of my favorite commercials is this one:

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Let’s write „Fair Trade” on it and make it more expensive…

…this is how it sometimes seems to me when I see Fair Trade products. Maybe you read Ly’s last post about Ben & Jerry’s and their effort of making their products part of Fair Trade. After having read her post, there were several questions I asked myself. This is why I decided to myself dig deeper in this subject.

Why is Fair Trade more expensive?

According to the British Fairtrade Foundation,

the costs of a Fairtrade product are more than the extra price paid to producers while the benefits of Fairtrade to producers are also far more than just this price difference.

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Thinking, Searching, Extracting – My Way of Blogging

1. Getting an Idea

When I do not know what topic I will write about next, I usually either google “Coca-Cola”, think about something that interests me, or go to the official Coca-Cola website and look for topics that catch my attention. I also keep my eyes open when I am outside for any signs of Coca-Cola commercials or similar things.

This way I found the topic for my next post: Yesterday I went to a Christmas market with a friend at the Berlin Gendarmenmarkt and saw a huge billboard there, hanging above the market. It was red and brightly lit and showed a huge Coca-Cola drinking Santa Clause. In the middle of the billboard one could see a frequently changing display board which displayed Christmas greetings sent from people via text message. So I decided to do my next topic on Coca-Cola’s marketing strategies.

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How to blog like me

1. What is Ben & Jerry’s about?

At the very beginning, when I decided to blog about Ben & Jerry’s, I just googled “Ben & Jerry’s” and “Ben & Jerry’s scandal”. I opened many many tabs.