Let’s write „Fair Trade” on it and make it more expensive…

…this is how it sometimes seems to me when I see Fair Trade products. Maybe you read Ly’s last post about Ben & Jerry’s and their effort of making their products part of Fair Trade. After having read her post, there were several questions I asked myself. This is why I decided to myself dig deeper in this subject.

Why is Fair Trade more expensive?

According to the British Fairtrade Foundation,

the costs of a Fairtrade product are more than the extra price paid to producers while the benefits of Fairtrade to producers are also far more than just this price difference.

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Anyone wants FAIR ICE CREAM?

In 2006, Ben & Jerry’s launched the world’s first ever Fairtrade vanilla ice cream and three years later three more of their flavors achieved Fairtrade status (Vanilla Toffee Crunch, Chocolate Macademia and Chunky Monkey). In 2010 six more were certified and by the end of this year every ingredient in each ice cream they produce and sell in Germany that can be Fairtrade certified, will be.

But…What is Fairtrade?

Fairtrade is about making sure people get their fair share of the pie. – by Jerry Greenfield (more…)