Does Facebook Make You Sad?

After my team mates have already written quite a few interesting posts about Facebook and other social media and after reading an article concerning a recent study about how Facebook is supposed to make us unhappier, I decided to investigate that matter a little deeper as well as adding some personal experiences to it.

What I Found
The articles I read were mainly based on studies of the Utah Valley University and Stanford University. In the study of the Utah Valley University around 450 students were asked about their experiences and emotions concerning Facebook. They were asked if they thought that many of their friends had a better life than they did, and if life seemed fair to them. Surprisingly (or maybe not?) many students answered that they felt that their friends were happier than they were and that life did not seem fair to them.

(more…)

Advertisements

Facebook knows what you did last summer (and will never “forget”).

After Elisa talked a lot about Google and I talked about all kind of different platforms in my last post, I decided to dig deeper in the Facebook topic. 800 Million people use Facebook nowadays. They post photos, videos, their location, write birthday greetings and chat to eachother.
Nearly everyone knows about the controverse privacy policies of Facebook which as you can see here have been increasing incredibly in words in the last years:


Why would they need so many words to explain their privacy policies if everything were legally correct?

(more…)

Businesses’ New Year’s Resolutions… with Social Media!?

While thinking about my new blog post I was eating chocolate.. most probably from Nestlé. Well, of course, it was Christmas! That’s what you do at Christmas.. eat, eat, eat! But what happens after having eaten all that crap? The New Year is about to arrive and people make New Year’s Resolutions! Often these resolutions have to do with losing weight, becoming fitter, stopping to smoke and all kinds of things related to health and looks. Somehow all the food companies manage to make you forget these resolutions during the year, so that you end up having the same resolutions again at the end of the year. Sounds familiar?

Social Media “victim” now offering own platform.

Every fourth person in Germany makes food purchases on the Internet, while around 1.5 billion Google searches here relate to the food sector.
said Gerhard Berssenbrugge, chief executive of Nestlé Germany. On top of that consumers also tend to want to know more about the products they consume. Transparency has become a very important matter for food and beverage businesses. That is why Nestlé, the is reacting towards these demands with a social commerce plaform.
After having been a “victim” of Social Media, as you probably got out of my first posts, Nestlé is now starting this approach to actually use Social Commerce in a proper and effective way, benefitting their customers as well as themeselves.
Feel like some Italian chocolate pralines or Malaysian extra-spicy chilli sauce? (more…)

A short digression: When social media attacks.

You may remember my last post “How Facebook saved the rainforest” and how I talked about Greenpeace partly using social media to start a campaign against Nestlé.
But what about Nestlés point of view? Social media can have such a huge impact on businesses nowadays that these really have to think about how to deal with these kinds of crisis. (more…)