Catching Colors & the Troubles of Imagination

When I started writing this post, I did not know what to write about. I had some blurry images of my next topics in mind, but nothing specific. I guess I was at a low, with no real imagination and motivation. Since Christmas is getting closer I started longing for the holidays, not wanting to occupy my mind anymore with complicated formulas, presentations, and time-robbing homework.

So for the first time and because of not having any real good ideas, I tried to follow the suggestion I had been given earlier: To think about something that really, really interests me. So the first two things that popped into my mind were:

  1. Biology & Research
  2. Creativity

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Let’s write „Fair Trade” on it and make it more expensive…

…this is how it sometimes seems to me when I see Fair Trade products. Maybe you read Ly’s last post about Ben & Jerry’s and their effort of making their products part of Fair Trade. After having read her post, there were several questions I asked myself. This is why I decided to myself dig deeper in this subject.

Why is Fair Trade more expensive?

According to the British Fairtrade Foundation,

the costs of a Fairtrade product are more than the extra price paid to producers while the benefits of Fairtrade to producers are also far more than just this price difference.

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Thinking, Searching, Extracting – My Way of Blogging

1. Getting an Idea

When I do not know what topic I will write about next, I usually either google “Coca-Cola”, think about something that interests me, or go to the official Coca-Cola website and look for topics that catch my attention. I also keep my eyes open when I am outside for any signs of Coca-Cola commercials or similar things.

This way I found the topic for my next post: Yesterday I went to a Christmas market with a friend at the Berlin Gendarmenmarkt and saw a huge billboard there, hanging above the market. It was red and brightly lit and showed a huge Coca-Cola drinking Santa Clause. In the middle of the billboard one could see a frequently changing display board which displayed Christmas greetings sent from people via text message. So I decided to do my next topic on Coca-Cola’s marketing strategies.

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How to blog like me

1. What is Ben & Jerry’s about?

At the very beginning, when I decided to blog about Ben & Jerry’s, I just googled “Ben & Jerry’s” and “Ben & Jerry’s scandal”. I opened many many tabs.

How I got to the topic of my next post

1st step: thinking 

After having posted about the critical aspects of Nestlé, like the use of palm oil from companies who were trashing Indonesian rainforests, I tried to find out something recent, positive about the company which is when I found the new Markplatz, I talked about in my last post.  Read the full post »

Anyone wants FAIR ICE CREAM?

In 2006, Ben & Jerry’s launched the world’s first ever Fairtrade vanilla ice cream and three years later three more of their flavors achieved Fairtrade status (Vanilla Toffee Crunch, Chocolate Macademia and Chunky Monkey). In 2010 six more were certified and by the end of this year every ingredient in each ice cream they produce and sell in Germany that can be Fairtrade certified, will be.

But…What is Fairtrade?

Fairtrade is about making sure people get their fair share of the pie. – by Jerry Greenfield Read the full post »

Social Media “victim” now offering own platform.

Every fourth person in Germany makes food purchases on the Internet, while around 1.5 billion Google searches here relate to the food sector.
said Gerhard Berssenbrugge, chief executive of Nestlé Germany. On top of that consumers also tend to want to know more about the products they consume. Transparency has become a very important matter for food and beverage businesses. That is why Nestlé, the is reacting towards these demands with a social commerce plaform.
After having been a “victim” of Social Media, as you probably got out of my first posts, Nestlé is now starting this approach to actually use Social Commerce in a proper and effective way, benefitting their customers as well as themeselves.
Feel like some Italian chocolate pralines or Malaysian extra-spicy chilli sauce? Read the full post »

Coca-Cola and the Story of the “Wax Tadpole”

When Coca-Cola wanted to enter the Chinese market in 1927, they faced the problem of transliterating the Coca-Cola trademark into the Chinese characters. According to Terry Morrison and Wayne A. Conaway it can be particularly difficult to translate English brand names or slogans into Asian languages. Because of that, Coca-Cola worked hard to ensure that transliterating their trademark would not lead to a misleading translation, explains Adam Wooten.

Unfortunately, while Coca-Cola still researched appropriate transliterations, some local shopkeepers who were anxious to capitalize on demand decided to make up their own Chinese equivalents for Coca-Cola. This resulted in meanings such as… Read the full post »

A short digression: When social media attacks.

You may remember my last post “How Facebook saved the rainforest” and how I talked about Greenpeace partly using social media to start a campaign against Nestlé.
But what about Nestlés point of view? Social media can have such a huge impact on businesses nowadays that these really have to think about how to deal with these kinds of crisis. Read the full post »

Coca-Cola’s PlantBottle – A big fuss about nothing?

Coca-Cola first introduced PlantBottle packaging (Winner of the DuPont Award for Packaging Innovation)  in 2009 and therefore came one step further to accomplishing its goal of a carbon neutral, 100 % renewable, responsibly sourced bottle that is fully recycable.

Coca-Cola states that, so far, PlantBottle is available in nine countries such as Japan, Mexico and Norway. In 2011 and the coming years, Coca-Cola plans to launch further production facilities to make their packaging a valuable resource for future use. Read the full post »