Thinking, Searching, Extracting – My Way of Blogging

1. Getting an Idea

When I do not know what topic I will write about next, I usually either google “Coca-Cola”, think about something that interests me, or go to the official Coca-Cola website and look for topics that catch my attention. I also keep my eyes open when I am outside for any signs of Coca-Cola commercials or similar things.

This way I found the topic for my next post: Yesterday I went to a Christmas market with a friend at the Berlin Gendarmenmarkt and saw a huge billboard there, hanging above the market. It was red and brightly lit and showed a huge Coca-Cola drinking Santa Clause. In the middle of the billboard one could see a frequently changing display board which displayed Christmas greetings sent from people via text message. So I decided to do my next topic on Coca-Cola’s marketing strategies.

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How I got to the topic of my next post

1st step: thinking 

After having posted about the critical aspects of Nestlé, like the use of palm oil from companies who were trashing Indonesian rainforests, I tried to find out something recent, positive about the company which is when I found the new Markplatz, I talked about in my last post.  (more…)