Anyone wants FAIR ICE CREAM?

In 2006, Ben & Jerry’s launched the world’s first ever Fairtrade vanilla ice cream and three years later three more of their flavors achieved Fairtrade status (Vanilla Toffee Crunch, Chocolate Macademia and Chunky Monkey). In 2010 six more were certified and by the end of this year every ingredient in each ice cream they produce and sell in Germany that can be Fairtrade certified, will be.

But…What is Fairtrade?

Fairtrade is about making sure people get their fair share of the pie. – by Jerry Greenfield (more…)