Social Media “victim” now offering own platform.

Every fourth person in Germany makes food purchases on the Internet, while around 1.5 billion Google searches here relate to the food sector.
said Gerhard Berssenbrugge, chief executive of Nestlé Germany. On top of that consumers also tend to want to know more about the products they consume. Transparency has become a very important matter for food and beverage businesses. That is why Nestlé, the is reacting towards these demands with a social commerce plaform.
After having been a “victim” of Social Media, as you probably got out of my first posts, Nestlé is now starting this approach to actually use Social Commerce in a proper and effective way, benefitting their customers as well as themeselves.
Feel like some Italian chocolate pralines or Malaysian extra-spicy chilli sauce? (more…)

A short digression: When social media attacks.

You may remember my last post “How Facebook saved the rainforest” and how I talked about Greenpeace partly using social media to start a campaign against Nestlé.
But what about Nestlés point of view? Social media can have such a huge impact on businesses nowadays that these really have to think about how to deal with these kinds of crisis. (more…)

How Facebook saved the rainforest

Need a break? – So does the Rainforest. At least that is what Greenpeace thought when they started a campaign against Nestlé, which is – according to the Telegraph – the largest food company in the world.

The campaign was started at the beginning of 2010 and made me personally become interested in Nestlé, what they were doing in general and what their global impact is today.

It was started because – according to Greenpeace (a non governmental environmental organization) – Nestlé was using palm oil from Sinar Mas, a palm oil supplier which was said to be trashing Indonesian rainforests, as also the blogger Martin Meister points out in his blog post which talks about “Nestle’s mistake in Social Media Networking”. (more…)