How Facebook saved the rainforest

Need a break? – So does the Rainforest. At least that is what Greenpeace thought when they started a campaign against Nestlé, which is – according to the Telegraph – the largest food company in the world.

The campaign was started at the beginning of 2010 and made me personally become interested in Nestlé, what they were doing in general and what their global impact is today.

It was started because – according to Greenpeace (a non governmental environmental organization) – Nestlé was using palm oil from Sinar Mas, a palm oil supplier which was said to be trashing Indonesian rainforests, as also the blogger Martin Meister points out in his blog post which talks about “Nestle’s mistake in Social Media Networking”. (more…)

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