Let the music play… and we won’t go away!

Remember my last post about „Music, Moods, and Marketing“? Well, I actually thought that the theory just isn’t enough and that I wanted to get a more detailed insight of how music and the right atmosphere work to improve customer satisfaction and therefore increase the probability of guest coming back to that place (which eventually leads to higher sales).

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Music, Moods and Marketing

Christmas is over and everyone – me as well – is waiting anxiously to celebrate the New Year. The last few days I enjoyed Christmas cookies, a lot of family time, and Christmas songs being played all day long.

I am actually always looking forward to the day the first Christmas song is played on the radio or  the first holiday commercial is shown on TV. One of my favorite commercials is this one:

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Ben & Jerry’s around the whirled

Giving gifts to others on its own birthday…

Every year since Ben Cohen and Jerry Greenfield founded Ben & Jerry’s in 1978, the ice cream company celebrates its annual birthday by having a “Free Cone Day” at their shops. Mmmh…FREE Cone Days?! Sounds awesome, doesn’t it? …Well…it IS!

It basically serves as an appreciation gift for Ben & Jerry’s customers and takes place around April. In addition, they also collect donations on that day for local social organizations. The most recent Free Cone Day was on April 12, 2011, so stay tuned for the next. They always celebrate that day in all different countries, not only in the US, but also in the UK or the most important for us: in Germany.Over one million free cones are given away each year which led to the company’s slogan:

Catching Colors & the Troubles of Imagination

When I started writing this post, I did not know what to write about. I had some blurry images of my next topics in mind, but nothing specific. I guess I was at a low, with no real imagination and motivation. Since Christmas is getting closer I started longing for the holidays, not wanting to occupy my mind anymore with complicated formulas, presentations, and time-robbing homework.

So for the first time and because of not having any real good ideas, I tried to follow the suggestion I had been given earlier: To think about something that really, really interests me. So the first two things that popped into my mind were:

  1. Biology & Research
  2. Creativity

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Anyone wants FAIR ICE CREAM?

In 2006, Ben & Jerry’s launched the world’s first ever Fairtrade vanilla ice cream and three years later three more of their flavors achieved Fairtrade status (Vanilla Toffee Crunch, Chocolate Macademia and Chunky Monkey). In 2010 six more were certified and by the end of this year every ingredient in each ice cream they produce and sell in Germany that can be Fairtrade certified, will be.

But…What is Fairtrade?

Fairtrade is about making sure people get their fair share of the pie. – by Jerry Greenfield (more…)

Ben & Jerry’s Schweddy Balls

No one can resist my Schweddy Balls!

…Got you interested and laughing about the post’s headline and/or the quote by Alec Baldwin? If yes, then you might have the same sense of humor as many “Saturday Night Live”-Fans around the world. “Schweddy Balls”, that’s what Ben & Jerry’s new seasonal flavor of vanilla icecream with a hint of rum, loaded with fudge covered rum and milk chocolate malt balls is named. A flavor which is supposed to hallow classic “Saturday Night Live” skit comedy. The SNL skit which purposely had double meaning introduced actor Alec Baldwin as a guest of a radio cooking show where Pete introduces his baked treats otherwise known as Schweddy’s cheese, pop corn and rum balls. Sounds harmless, doesn’t it? (more…)