Social Media “victim” now offering own platform.

Every fourth person in Germany makes food purchases on the Internet, while around 1.5 billion Google searches here relate to the food sector.
said Gerhard Berssenbrugge, chief executive of Nestlé Germany. On top of that consumers also tend to want to know more about the products they consume. Transparency has become a very important matter for food and beverage businesses. That is why Nestlé, the is reacting towards these demands with a social commerce plaform.
After having been a “victim” of Social Media, as you probably got out of my first posts, Nestlé is now starting this approach to actually use Social Commerce in a proper and effective way, benefitting their customers as well as themeselves.
Feel like some Italian chocolate pralines or Malaysian extra-spicy chilli sauce? (more…)
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