McDonald’s knows how to do it!

Background

The base for McDonald’s was created by the McDonald brothers Richard and Maurice, when they opened their first restaurant in San Bernardino in California in 1940. After a complete rearrangement and redesign, they had a new opening of their fast-food restaurant with self-service in 1948. Five years later, the golden M (so-called “Golden Arches”) adorned a restaurant for the first time. Actually, McDonald’s creation was “on accident”. In 1954, Ray Kroc only wanted to sell some milkshake-mixers to the McDonald brothers. But then he was so fascinated by their restaurant and its concept of fast food with high quality and friendly service with low prices, that he acquired the license to open restaurants with the same principle. So he opened the first McDonald’s restaurant in 1955 in Des Plaines, Illinois. The franchise-system of McDonald’s was born! (more…)
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