Does Facebook Make You Sad?

After my team mates have already written quite a few interesting posts about Facebook and other social media and after reading an article concerning a recent study about how Facebook is supposed to make us unhappier, I decided to investigate that matter a little deeper as well as adding some personal experiences to it.

What I Found
The articles I read were mainly based on studies of the Utah Valley University and Stanford University. In the study of the Utah Valley University around 450 students were asked about their experiences and emotions concerning Facebook. They were asked if they thought that many of their friends had a better life than they did, and if life seemed fair to them. Surprisingly (or maybe not?) many students answered that they felt that their friends were happier than they were and that life did not seem fair to them.

(more…)

“Google – saves everything. Forever.” Forever ever?

Google – saves everything. Forever.

But does that really mean forever ever?

The Background

Nearly everyone uses the web, and a drastically increasing amount of the world’s population is using Social Media. To name just a few:

LinkedIn has about 100 million users, Facebook has more than 750 million active users of which more than 50% log on in any given day and more than 200 million people actively use twitter in their everyday life.

(more…)

Ben & Jerry’s around the whirled

Giving gifts to others on its own birthday…

Every year since Ben Cohen and Jerry Greenfield founded Ben & Jerry’s in 1978, the ice cream company celebrates its annual birthday by having a “Free Cone Day” at their shops. Mmmh…FREE Cone Days?! Sounds awesome, doesn’t it? …Well…it IS!

It basically serves as an appreciation gift for Ben & Jerry’s customers and takes place around April. In addition, they also collect donations on that day for local social organizations. The most recent Free Cone Day was on April 12, 2011, so stay tuned for the next. They always celebrate that day in all different countries, not only in the US, but also in the UK or the most important for us: in Germany.Over one million free cones are given away each year which led to the company’s slogan:

Social Media “victim” now offering own platform.

Every fourth person in Germany makes food purchases on the Internet, while around 1.5 billion Google searches here relate to the food sector.
said Gerhard Berssenbrugge, chief executive of Nestlé Germany. On top of that consumers also tend to want to know more about the products they consume. Transparency has become a very important matter for food and beverage businesses. That is why Nestlé, the is reacting towards these demands with a social commerce plaform.
After having been a “victim” of Social Media, as you probably got out of my first posts, Nestlé is now starting this approach to actually use Social Commerce in a proper and effective way, benefitting their customers as well as themeselves.
Feel like some Italian chocolate pralines or Malaysian extra-spicy chilli sauce? (more…)

A short digression: When social media attacks.

You may remember my last post “How Facebook saved the rainforest” and how I talked about Greenpeace partly using social media to start a campaign against Nestlé.
But what about Nestlés point of view? Social media can have such a huge impact on businesses nowadays that these really have to think about how to deal with these kinds of crisis. (more…)

How Facebook saved the rainforest

Need a break? – So does the Rainforest. At least that is what Greenpeace thought when they started a campaign against Nestlé, which is – according to the Telegraph – the largest food company in the world.

The campaign was started at the beginning of 2010 and made me personally become interested in Nestlé, what they were doing in general and what their global impact is today.

It was started because – according to Greenpeace (a non governmental environmental organization) – Nestlé was using palm oil from Sinar Mas, a palm oil supplier which was said to be trashing Indonesian rainforests, as also the blogger Martin Meister points out in his blog post which talks about “Nestle’s mistake in Social Media Networking”. (more…)